BRANDING
2024
La Serrana: A Culinary Revolution Through Design
Imagine a brand reborn through digital innovation and modern aesthetics. LA NUIT partnered with La Serrana to reimagine their entire brand, while allowing them full control to easily manage and update their content.
La Serrana approached LA NUIT with a need for a fresh identity—one that could communicate their evolution into a dark kitchen while maintaining their unique culinary roots. Our challenge was to craft a brand that embodied their transformation and connected with their new audience.
Our Role
Our team worked closely with La Serrana, implementing their ideas while guiding them through the branding process to ensure every detail aligned with their vision. We developed a cohesive brand identity, including a modernized logo, typography, and color palette that reflected the bold, contemporary direction La Serrana was heading toward.
The brand’s new color scheme was carefully chosen to evoke richness and warmth, perfectly mirroring their culinary expertise while establishing a sleek, modern look. We also ensured the branding was flexible enough to be applied across various platforms, from packaging to digital media, allowing La Serrana to present a consistent identity no matter where their brand appeared.
Outcome
The rebranding of La Serrana empowered them to confidently step into their new role as a dark kitchen, setting them apart from competitors with a distinct and modern identity. Their new brand has allowed them to maintain a strong presence in a rapidly changing market, appealing to a broader audience while staying true to their culinary heritage. With a fresh, cohesive look, La Serrana has positioned itself for long-term success in the evolving food industry.
